Alba Diez-Gracia is PhD in Communication Studies. Before her role as YECREA vice-chair, she was a young representative for ECREA’s Audiences and Reception Studies Section. She currently works as a research support specialist and communications officer at the Doctoral School of the University of Valladolid.
Her lines of research mainly focus on the relationship between digital journalism and audiences in the face of technological transformation, having developed research around phenomenons such as clickbait, disintermediation or the news gap.
She’s part of the Teaching Innovation Group “LabComIA” (University of Valladolid), the Research Projects “Politainment in the face of media fragmentation: disintermediation, engagement and polarization” (UVa) and “Digital native media in Spain: Typologies, audiences, building trust and keys to journalistic sustainability” (University of Navarra), and the Research Group “New Tendencies in Communication” (UVa).
She has also collaborated with the European Project “Higher Education of Journalists in a Digital Environment” (University of Pula, Croacia) and completed a three-month research stage at Centro de Estudos de Comunicação e Sociedade (University of Minho, Portugal).