CSSC Summer Courses at University of Massachusetts

CSSC Summer Courses at University of Massachusetts, Amherst, from June 17 to July 7

CSSC Summer Courses 2010

COMM 694K: Participatory Communication The SkyRiver Process

Course coordinator: Prof. Jan Servaes

Instructor: Prof. Tim Kennedy (University of Tampa)

This workshop focuses on the SKYRIVER Process, which is internationally
recognized as a *social invention* for increasing the participation of
citizens who are usually left out of the decision-making processes of
government. The workshop is offered to development practitioners, teachers,
researchers and students. The seminar is intended for *practitioners* who
want to learn a strategy and tools for a collaborative approach to
participatory development that focuses on the competencies and resources of
community and organizational members; for *teachers* who are looking for a
comprehensive guide from the field that provides a coherent methodology of
this collaborative approach; for *applied researchers *who are interested in
a theoretical underpinning for the new and emerging applied area of social
science known as participatory action research, and for *students* who are
interested in the topic of participatory communication..

The on-campus aspect of the SKYRIVER seminar will be divided into three
related sections: The first section will provide an historic overview of the
SKYRIVER process beginning with the seminal project that took place in the
Lower Yukon village of Emmonak, Alaska. The second section will be divided
into three integrated field exercises using video cameras and assisted by
staff of ACTV, the local community media center. The third section will be
concerned with how a variation of the SKYRIVER process could be implemented
by the participants within their respective communities and organizations.

COMM 694M: Health Communication for Sustainable Development

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Course instructor: Dr. Patchanee Malikhao

Co-instructors: Prof. Jan Servaes & Prof. Mike Begay

* *

This course will explore health, illnesses, diseases, and health
communication from the social constructivism perspective. In this
perspective, culture, social class, political ideologies, and the mass media
form discourses on health and health as human rights. Therefore, health
communication cannot be effective without a sound understanding of
intercultural communication; social stratification and the impact of social
injustice on health; history of political ideologies that affect the health
care system, the impact of the mass media and community-based communication
on health, and the impact of evolution and globalization on health. In order
to achieve a sustainable level of health wellness, strategic communication
planning will be taught and discussed in a holistic approach. Planning
effective health communication strategies and real-life case studies in
different socio-cultural and political spheres will be the highlights of
this course.

For more information and to register, go to:

http://www.umassulearn.net/classes/summer-2010

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*or*

*for 694K:
http://www.umassulearn.net/classes/summer-2010?view=3Dclass&clid=3D7008*

* *

*for COMM 694M:
http://www.umassulearn.net/classes/summer-2010?view=3Dclass&clid=3D7007*

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