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Title of the presentation:
Researching rhetoric – verbal, visual and multimodal
Short abstract of the presentation:
This lecture deals with rhetorical research. It will introduce central tenets of rhetorical thinking, account for the main rhetorical theories, and introduce methods for doing rhetorical research. Special attention will be paid to the challenges of studying rhetoric in a fragmented, complex and hypermediated society.
Areas of expertise: Visual rhetoric, political rhetoric, speech making and speechwriting, use of digital presentation tools in teaching and presentations. Jens E. Kjeldsen is Professor of rhetoric and visual communication at Department of Information Science and Media Studies, University of Bergen (Norway). He is also professor of Rhetoric at Södertörn University (Stockholm, Sweden). His main interest is visual rhetoric, visual argumentation, political speechmaking and speechwriting, and rhetoric in public communication. He has also worked on rhetorical theory especially in relation to new technologies and to changed rhetorical situations and circumstances as they appear in an increasingly fragmented, complex and mediated world. Kjeldsen graduated from Department of rhetoric at Copenhagen University on master dissertation on political television debates. In 2002 he defended his doctorate thesis on visual rhetoric at the University of Bergen. In 1996 Kjeldsen was one of three founders of Rhetorica Scandinavica, the journal of Scandinavian research in rhetoric. For many years he served as chief editor of the journal. He is now chair of the organization Rhetoric Society of Europe. Kjeldsen is currently project leader of the research project Presentation Practices. Using surveys, qualitative interviews and analysis of videotaped lectures the project studies the rhetoric and pedagogy in teaching using digital presentation tools such as PowerPoint.
ssc6/Kjeldsen.pdf (337.19kb; Uploaded 2011-09-08)